img_masthead_brand_centered => iPadHeader_centered
img_effects-rainbow_small => Rainbow
img_effects-pop-small => QuadColor
img_effects-vignette-blur_small => VignetteBlur
img_effects-vibrant => Vibrant
img_effects-white-glow_small=>HeavenlyGlow
img_effects-soft-black-white_small=>SoftBlackAndWhite
icon_contact-book=>AddAddress
icon_share-small=>shareIcon_small
icon_share-rowhighlight=>shareAlbum
icon_share-large=>shareIcon
photo-background-A=>ImageBackground